Running counter-culture, Luke and Joel Smallbone wrote "Priceless" to convey the preciousness and purity with which God sees each of us.
Here is an energetic live version of for King & Country performing "Priceless"!
"Priceless" is also the theme track from an upcoming movie starring Joel Smallbone. The motion picture is coming to theaters in fall of 2016. For more information on the movie, go to http://pricelessthemovie.com/